Today, I want to share all the things you can do to refresh and revitalize your website for 2023.

1. Update your portfolio.
2. Add new client testimonials
3. Update your pricing/offerings.
4. Update your brand photos.
5. Double check mobile looks good.
6. Check all links and click publish!

This is something you can do no matter what platform you use. We love Showit and it’s our preferred platform to offer White Label Services in.

A website refresh does not have to mean a complete overhaul. Sometimes the smallest updates make the biggest impact. Start with your portfolio — this is often the first thing potential clients look at, so make sure it showcases your best and most recent work. Outdated portfolio pieces can make your business look stale, even if your skills have grown significantly.

Client testimonials are another powerful element of any website refresh. Social proof builds trust quickly, and new testimonials signal that you are actively working with clients and delivering results. Reach out to recent clients and ask for a short review — most are happy to help! Adding fresh testimonials alongside updated pricing and service offerings ensures that visitors get accurate information about what you offer today.

Brand photos play a major role in how visitors perceive your business. If your photos are from several years ago or no longer reflect your current brand aesthetic, it might be time to schedule a new brand shoot. Fresh, on-brand photography communicates professionalism and keeps your website feeling current. Pair this with a mobile check — more than half of all web traffic now comes from mobile devices, so ensuring your site looks and functions beautifully on phones is non-negotiable.

Ready to take your website refresh further? Check out our Showit White Label services.